Unique Selling Point
My USP is that the genre for my magazine will be indie, consisting of unknown artists and well known artists. The artists in my magazine will be similar to 'Two Door Cinema Club', 'Vampire Weekend' and some music hybrids such as indie metalcore band 'Bring Me The Horizon'. The fact that this magazine welcomes such extraordinary hybrid artists is quite unique as most music magazines stick to one genre, or at least one style of music. This USP will attract more consumers of the magazine as it will appeal to a wider audience.
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