Friday, February 18, 2011

Planning - photo shoots

During half term I will be taking some pictures to see what I will be wanting for my magazine, if I am successful I can start editing as soon as half term ends.
Props I will be using are:-
-Vintage looking clothes, neutral colours
-Possibly an acoustic guitar
-A tall model with un-dyed natural hair

Draft of Article

Every now and then a journalist professes to have interviewed a normal, down-to-earth popstar. They're so average they could be sitting next to you... on the Tube... right now. ________ hasn't quite yet reached the dizzy heights of fame. As she delights at the sound of an incoming text message on her iPhone and marvels at the amount of sweets she's just eaten, it's a comfort to learn that sudden propulsion to the big stage hasn't affected her. It's easy to mistake her as normal. But normal people don't have Number 1 singles.


22 year old _______ is set to storm the charts this weekend with her debut self titled album.


She’s already got fans excited with the single _______- which combines soul, pop and old-school influences. _____ told us about starting her career at the age of 13, her live gigs and visiting India….



What are your songs about? 
My latest album "_______" is about my hopes and dreams in life and how they are coming true, it can happen to anyone if they put the effort in.

When did you first realise you could sing?
When I was about 8 I had the leading role in my school musical "Joseph and the Amazing Technicolour Dreamcoat", yeah I know its a boys role but I was determined to prove that a girl can do just as well, anyway I got up to audition and sung my heart out, I was shocked, I could actually sing [Laughing].

Where did you go from there?
Well for a few years I just sang cos I enjoyed it, in the shower, doing homework and just for fun, one day I was singing in a competition in my town centre and got spotted, I got management when I was 13, started writing my own songs and kept my focus on it.

Did you ever have other ‘normal’ jobs?
I always knew I wanted to be a singer. My only options were singing as a career or being broke!


Who are your musical influences?
Erm... well for a long time I have been influenced by artists like Joss Stone and Kelly Rowland, recently I have been influenced by artists such as Florence and the Machine and an amazing band called Middle East - they're a folk band from Australia and they're not very well known.

How do you describe your music to people?
[hesitating] well, if people ask what my music sounds like ill tell them that they will have to listen to my album as it is very, erm... different [Laughing]

What was the music video to ______ like to shoot? Some artists hate filming them.
I love music videos and I got to go to India so I wasn’t complaining. I was there for three days and visited the Taj Mahal, it was a good cultural and spiritual change.


What is the best thing about doing live performances? 
I think it’s the adrenaline rush from people coming to see me. It’s a great energy boost! I put on a good show and sing my heart out and have a good jam! 

How do you rate your live performance ability?

Well I wish I was more energetic but saying that most of my songs aren't 'jump about screaming' songs, so I just give it a gentle sway with some jazz hands thrown in [Laughing]


What is your favourite instrument you use at your live shows?
Oh I love the maracas! I like the tambourine too but its not as fun [Laughing]




What are your ambitions and is there a star whose career path you’d like to follow?


I’d love to be able to sing around the world and be able to travel with my music. I do want to be myself but I look up to someone like Carole King. Everyone covers her songs and she’s respected. That’s something that I aim for and it’s something to work towards.

Reader Profile

Name- Chloe Greenhough
Age - 17
Profession - Student
Favourite clothing - Skinny jeans, Doc. Martins, T-shirts
Favourite TV shows/Drama - Hollyoaks, Skins, Big Fat Gypsy Weddings, Shameless
Favourite genre -  Soul, Skaa, individual artists, Punk
Favourite Bands - Sex Pistols, Ellie Goulding

Thursday, February 10, 2011

Mood board

This image shows the name of the magazine and also the tree background shows life, naturalistic views and reflects the genre.


These images show Bruno Mars, Ellie Goulding, Eliza Doolittle, popular singers who switch between genres, they are hybrids of Pop, alternative hip hop, soul, R&B, they are the types of artists that would appear in my magazine.










These next two images show the objects to be used within my magazine, lace and pearls, possibly denim too.


The next two images show the types of colours which would appear in my magazine, neutral with a slight cutesy pattern.

 

























Name of my magazine

The name of my magazine will be "l'amour" as people should love music, also that it will appeal to an older, more learned reader possibly top year at high school to university.

Planning: Equipment/technologies to be used

The equipment/technologies I will be using are a digital camera, I will provide my own (Canon 14 megapixel), lights and diffusers/reflectors, InDesign and Photoshop.

Production and distribution companies

EMAP
"EMAP" is an acronym, standing for East Midland Allied Press.
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company was once a constituent of the FTSE 100 Index but is now owned by Apax and Guardian Media Group.
It has 20 magazines in its business-to-business portfolio including: Architects' Journal, Architectural Review, Broadcast, Construction News, Drapers, Health Service Journal, Local Government Chronicle, Nursing Times, Retail Week, Recycling & Waste Management and Screen International.


TypePrivate
IndustryPublishing
Founded1947
HeadquartersLondon, United Kingdom
Revenue£1.154 Billion GBP (2006)
Operating incomeincrease £223 Million GBP(2006)
Websitewww.emap.com



IPC

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Their men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country LifeHorse & Hound,Rugby World and Decanter, as well as lifestyle brands including NutsMousebreaker and NME.
Their mass market women's division (IPC Connect) comprises famous women's weeklies including LookNowChat and Woman; TV entertainment brands including What's on TV,TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Their upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal HomeLivingetc and housetohome.

TypePublisher
IndustryMagazine
HeadquartersLondonUnited Kingdom
Websitehttp://www.ipcmedia.com


Bauer
The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.
Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
Have published music magazines such as Kerrang! and Q.


TypePrivate (GmbH)
IndustryPublishing, Broadcasting
Founded1875
HeadquartersGermany Hamburg, Germany
Area servedEurope, USA, China, Russia
Revenueincrease/ Turnover €1.79 Billion Euro(2006)
Employees6,400
SubsidiariesUnited Kingdom
Bauer Radio
United Kingdom Box Television (50% stake)
Websitewww.bauerverlag.de

My Chosen Publisher
My chosen publisher is Bauer as it has published such magazines as Kerrang! and Q so they are the safer option to go for, also because it publishes magazines worldwide.

Wednesday, February 9, 2011

Feedback 9.2.11

Jessica, you have just about completed the research work so you should now get working in your own time on planning. Blogging will not be permitted in lessons from next week as we will be working on production so please ensure you get the planning complete this week. See me rearding any problems.

Mrs A

Tuesday, February 8, 2011

Analysis of CDs and Posters









Eliza Doolittle
This singer is quite an individual artist as she has no defined genre, this is shown through the variation of object on the cover. The CD cover will appeal to the target audience as it is fun and individual, the audience who this will appeal to would be fans of such genres as indie and pop as it is colourful but different. The images of places around london would appeal to a British audience as it is familiar to them.










Beyonce
This would appeal to the fans of Beyonce as they would be fans of pop & R&B, this would particularly appeal to that genre as pop and R&B as she is portrayed as glamorous with diamonds. This means it would appeal to men and women as women would want to be her and men would want her. On the cover she is dancing, suggesting that the music is good to dance to.

















Rihanna 
The same ideas are used for Rihanna and Beyonce as they are both shown as glamorous wearing make-up and showing a lot of skin, the Rihanna cover uses a glow to show beauty and softness which contradicts the music as the album is called LOUD and the music is very different. This would appeal to her audience as they do not know what to expect as the cover does not give any clues.







Media theory of target audience

Demographic Profiling
Demographic profiling groups the audience into smaller groups based on variables such as age, gender, religion, geographical area, class, economics, sexuality etc. This method groups people according to the lives they lead or their social or economic status. My target audience would most likely be in group E of the socio-economic scale (Unskilled, pensioners and unemployed- mainly students). This is because they have the time to search for new, individual artists and are determined to be the first to know.

Psychographic Profiling
This suggests that things aim to appeal to the audiences emotions and psychological needs. Other studies such as Young and Rubicams Cross-cultural consumer characteristics, this characterises people in terms of their personal aspirations. Young and Rubicam said there were four categories of audience based upon these aspirations: Mainstreamers, Aspirers, Succeeders, Reformers. My target audience would be Aspirers - Motivated by status, they buy smart, high tech and high fashion goods. This supports the demographic profiling as they will want to be the first to know about everything.

Target audience & questionnaire

My questionnaire consisted of questions such as:-  
1. Gender?

2. Age Range: 0-16, 16-25, 25-40, 40+

3. Preferred Genre: Pop, R&B, Rock, Indie, Drum & Bass, Classical 

4. How often do you buy music magazines?
-more than once a week
-a couple a month
-one every few months
-hardly ever

I produced a questionnaire to determine who my target audience is and predict how well a magazine of my chosen genre will do in the music magazine market. The results showed that more females than males buy music magazines and more often. The most popular genres are indie, rock and R&B which is good considering my magazine will be a hybrid of indie and other genres (other genres dominated by indie). My target audience is 16+ year olds, mainly female. 

Friday, February 4, 2011

Popular genres in UK top 40

This week
Last week
Artist
Song
Download
1
W
Kesha
We R Who We R
Find "We R Who We R" on iTunes
2
1
Bruno Mars
Grenade
Find "Grenade" on iTunes
3
2
Adele
Rolling In The Deep
Find "Rolling In The Deep" on iTunes
4
4
Diddy Dirty Money/Skylar Grey
Coming Home
Find "Coming Home" on iTunes
5
W
Chase & Status Ft Liam Bailey
Blind Faith
Find "Blind Faith" on iTunes
6
3
Jessie J
Do It Like A Dude
Find "Do It Like A Dude" on iTunes
7
6
Wretch 32 Ft L
Traktor
Find "Traktor" on iTunes
8
5
Britney Spears
Hold It Against Me
Find "Hold It Against Me" on iTunes
9
7
Rihanna Ft Drake
What's My Name
Find "What's My Name" on iTunes
10
W
Chris Brown
Yeah 3x
Find "Yeah 3x" on iTunes
11
8
Katy B Ft Ms Dynamite
Lights On
Find "Lights On" on iTunes
12
9
Jls
Eyes Wide Shut
Find "Eyes Wide Shut" on iTunes
13
17
Martin Solveig & Dragonette
Hello
Find "Hello" on iTunes
14
23
Tinchy Stryder/Melanie Fiona
Let It Rain
Find "Let It Rain" on iTunes
15
19
Adele
Make You Feel My Love
Find "Make You Feel My Love" on iTunes
16
11
David Guetta Ft Rihanna
Who's That Chick
Find "Who's That Chick" on iTunes
17
36
Taio Cruz/Mccoy/Minogue
Higher
Find "Higher" on iTunes
18
13
Ellie Goulding
Your Song
Find "Your Song" on iTunes
19
18
Bruno Mars
Just The Way You Are (amazing)
Find "Just The Way You Are (amazing)" on iTunes
20
15
Black Eyed Peas
The Time (dirty Bit)
Find "The Time (dirty Bit)" on iTunes
21
105
Pink
F**kin' Perfect
Find "F**kin' Perfect" on iTunes
22
10
Aggro Santos/Kimberley Walsh
Like U Like
Find "Like U Like" on iTunes
23
12
Tinie Tempah Ft Kelly Rowland
Invincible
Find "Invincible" on iTunes
24
20
Rihanna
Only Girl (in The World)
Find "Only Girl (in The World)" on iTunes
25
21
Katy Perry
Firework
Find "Firework" on iTunes
26
22
Nero
Me And You
Find "Me And You" on iTunes
27
16
Far East Movement/Cataracs/Dev
Like A G6
Find "Like A G6" on iTunes
28
14
Jodie Connor Ft Wiley
Now Or Never
Find "Now Or Never" on iTunes
29
25
Matt Cardle
When We Collide
Find "When We Collide" on iTunes
30
24
Cee Lo Green
Forget You
Find "Forget You" on iTunes
31
W
Beady Eye
The Roller
Find "The Roller" on iTunes
32
27
Alexis Jordan
Happiness
Find "Happiness" on iTunes
33
W
Vaccines
Post Break-up Sex
Find "Post Break-up Sex" on iTunes
34
26
Pink
Raise Your Glass
Find "Raise Your Glass" on iTunes
35
W
Adele
Someone Like You
Find "Someone Like You" on iTunes
36
W
Noah & The Whale
L.i.f.e.g.o.e.s.o.n.
Find "L.i.f.e.g.o.e.s.o.n." on iTunes
37
32
Mike Posner
Cooler Than Me
Find "Cooler Than Me" on iTunes
38
38
Pitbull Ft T-pain
Hey Baby (drop It To The Floor)
Find "Hey Baby (drop It To The Floor)" on iTunes
39
88
Tinie Tempah Ft Ellie Goulding
Wonderman
Find "Wonderman" on iTunes
40
28
Willow
Whip My Hair
Find "Whip My Hair" on iTunes

The popular genres in the UK top 40 are R&B and pop such as Bruno Mars and Katy Perry although Adele has three singles in the top 40 showing that soul/indie is also popular. When you get into the 30/40's the genres become more individual such as Noah and the Whale. This shows that an indie magazine could do well if they welcome other hybrid genres.